John Boot founded the company in 1849, in Nottingham.
The brand proudly counts 2,336 physical stores, 550 Boots Opticians practices, and 533 Boots Hearingcare locations. Boots employs 23,000 healthcare providers of which 6,660 are registered pharmacists and 85.5% of the UK residents are a 10-minute walk away from a Boots store. Currently, the company has expanded in various territories like Ireland, Italy, Norway, the Netherlands, Thailand, and Indonesia. Therefore, this case study is dedicated to the impressive Boots marketing strategy and describes how a small family business became a leading UK pharmacy retailer.īoots UK Limited (formerly known as Boots the Chemists) is a British health, beauty, and pharmacy chain founded in 1849. At ContactPigeon, we love analyzing top retailers and brands so today we will continue our journey with the UK’s ninth biggest retailer by revenue.
eCommerce marketers can obtain useful data and inspiration through extensive research on retail experts such as Boots, a brand that has survived the test of time for 172 years. A collection of case studies that consists of tried-and-true, successful marketing strategies creates a roadmap for recreation and implementation. Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable information to retailers and marketers alike.
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